Client:

Pure from Sunny Sky Products

Project:

Pure was a new soda brand coming out by Sunny Sky Products focused on using sugar cane versus artificial sweeteners. They reached out to us at Acumen Design to develop branding ideas.

When we hear the word "pure", we tend to associate it with ingredients in relation to a product. In which case I wanted to showcase the flavors in their purest form with a fun bUbBlY personality!